S190B002EN Marketing
(S190B002EN Marketing)

S190B002EN Marketing

The aim of this course is to help the students to realize the importance and value of marketing in business world, to acquaint with the problematic aspects of practical application of marketing, to know the relationships between marketing mix elements, to be able to assess the marketing environment and the market, to identify the factors, that determine the behavior of consumers and to be able to provide appropriate solutions in the enterprise marketing management.